Newspapers Magazines Outdoor Transit Price discounts Promotional allowances Retail Wholesale Free sampling Specialty-item distribution Branded Nonbranded Sponsorships Public entertainment Adult only General audience Direct Mail Endorsements and testimonials Coupons Retail value added Bonus cigarettes Noncigarette bonus Company Web site Internetother Telephone Types of Tobacco Advertising and Promotion (Federal Trade Commission) Cigarette Advertising and Promotional Expenditures, United States, 19752005 Conclusion 3 Tobacco advertising has been dominated by three themes: providing satisfaction (taste, freshness, mildness, etc.), assuaging anxieties about the dangers of smoking, and creating associations between smoking and desirable outcomes (independence, social success, sexual attraction, thinness, etc.)
There was heterogeneity in the reported RRs across studies, but our meta-analytic method fit the data and covered the estimated residuals (Extended Data Fig
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