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The taste and composition of the cigarette will remain unchanged and over the next 10 months, JT will gradually introduce the Mevius brand in international markets while solidifying brand recognition in Japan

Smoking causes serious health risks including cancer, heart disease, and respiratory illness

A lot of the other companies in this space are leaning into this kind of negative or cheeky messaging or their brand is a bit intimidating. Both founders used Nicorette when trying to quit but had the same issues understanding the dosing instructions and felt embarrassed carrying the product with them

Things have changed since the early 20 th century

A bitter and sometimes harsh taste results