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On the decline
Imperial Brands, one of the five largest tobacco groups and owner, among others, of Rizla+ was one of the first to look into the subject
While it is likely that people will always smoke, reducing cigarettes to a generic brand status with plain packaging will dramatically limit the capacity to market the product ." 50 Standardised packaging Standardised packaging, also known as plain packaging, refers to packaging where the attractive, promotional aspects (including logos and graphics) are removed, and the appearance of all tobacco packs on the market is standardised
Choosing a Packaging Manufacturer Selecting an experienced packaging manufacturer requires evaluating material quality, printing capabilities, production consistency, compliance expertise, and customization services
Leavitt, S
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