[9] The Nazi anti-tobacco campaign used many methods like restrictions on smoking in public spaces, limiting tobacco advertising, restrictions on tobacco rations for women, restrictions on restaurants and coffeehouses, [5] promoting health education, [10] banning smoking in trams, buses and city trains, limiting cigarette rations in the Wehrmacht, organizing medical lectures for soldiers and increasing the tobacco tax
especially among younger women there are few who do not carry in their purses a pack of their preferred brand. [v] Women had started smoking in large numbers much earlier in Britain and the US, but in Italy smoking was, alas, the collateral damage of second-wave feminism
You are buying for someone who specifically likes soft packs
Brasky, K.M
Perfetti would go on to receive a Lifetime Achievement Award from the Tobacco Science Research Conference