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Moreover, there is a chance that smokers may switch to dip and chewing tobacco which can deliver more nicotine depending on the amount of product used and the amount of time the product stays in the mouth

First, they're cheaper, second, you feel more independent and 'cool', and third is the belief that roll-your-own tobacco is more 'natural', and therefore 'safer' or 'less harmful' than factory-made cigarettes

Therefore, a simple tax increase measure alone may not achieve significant results, and changing the price structure of tobacco may achieve a stronger containment effect

CALIFORNIA BUYERS: 9% TAX WILL BE ADDED

Lyttons approach is designed to address both the physical addiction to nicotine and the emotional triggers that contribute to smoking