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The importance of the cigarette pack, in the tobacco industry's own words | Stuff

Manufactured to stable standards for reliable taste

Features: Japan Tobaccos flagship the definitive Japanese cigarette since 1969 Original 14MG full-flavour spec the strength that made the brand famous Activated-charcoal filter for Japans signature rounded, mellow draw Rich, toasted, subtly sweet Japanese blend with real body on the exhale Iconic star-pattern soft pack with Japanese warning panel, 20 sticks Seven Stars is the definitive Japanese cigarette Japan Tobaccos flagship since 1969, the first domestically produced stick to carry a charcoal filter, and the white star-field soft pack that has anchored konbini counters across Japan for over five decades

ISBN 978-92-4-150465-2

It includes payments to retailers and wholesalers to reduce the price of e-cigarettes to consumers