For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)
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I feel like the one place a person deserves to be comfortable is in his own home
The setting of Los Angeles, with its reference to sleeping all day and driving out, evokes a sense of aimlessness and the city's notorious culture of fleeting connections
Its legacy proves a simple truth: in branding, clarity and emotion last longer than trends
