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CIGARETTES Menthol reduces the harshness of cigarette smoke, which may appeal to young, inexperienced smokers
Advertising and promotions that point to a cigarette brands supposed low-tar delivery are regarded as misleading, however, as tar and nicotine yields generated for cigarettes smoked by machines are appreciably lower than the yields actually delivered to compensating smokers.1622 Policy interventions to counteract tobacco companies from communicating a hierarchy of supposed relative harm within brand families include implementation of: (1) standardised packaging with one standard package colour and no imagery and design elements allowable (as observed in Australia) and (2) a single presentation requirement, which means that tobacco companies can offer only one member of a brand family (as observed in Uruguay)
The study found that, after receiving packs with graphic warning labels, smokers hid their packs 38% more often
Three specifications
Health Considerations and Smoking Alternatives Smoking Marlboro Silver, like any other cigarette, poses significant health risks
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