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Among the most promising findings was that the packaging was unattractive to adolescents, he said, with researchers finding a reduction in the appeal of four of the five most popular cigarette brands among school students

``We found they associated positive attributes with RYO cigarettes - such as being more natural or `organic', and less harmful

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They also use similar social media marketing tactics that cigarette companies use, as well as previous cigarette company marketing tactics, such as celebrity endorsements