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The potential for advertising was soon recognized in these stiffeners, and thus began the practice of printing pictures and words on cigarette cards

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[11] Michael LaFaive, Prohibition by price: Cigarette taxes and unintended consequences. In For Your Own Good: Taxes, Paternalism, and Fiscal Discrimination in the Twenty-First Century , edited by Adam Hoffer and Todd Nesbit (2018)

The imagery often featured a dashing camel character named "Joe Camel," which became a recognizable symbol associated with the brand

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