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Wu D, Yang T, Cottrell RR, Zhou H, Yang XY, Zhang Y

The UKs roll your own (RYO) market is currently worth 1.7bn

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So there wasn't much of a need for fake brands like Morley in movies either

As the plastic-free month is observed this July, the EcoWaste Coalition and the Action on Smoking and Health (ASH-Philippines) joined the No Butts Day to draw attention to cigarette butt pollution and the need for resolute measures to protect the people and environment from addictive and injurious tobacco products and their byproducts, such as discarded plastic filters, the everywhere plastic and toxic waste. Originating from the Netherlands, the No Butts Day volunteers across the globe collected and counted discarded cigarette filters to show the scale of the problem and to push for a ban on plastic filters to curb plastic and microplastic pollution