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This campaign is about encouraging smokers to make the responsible choice of recycling their cigarette waste, said JTI UK head of corporate affairs and communications Charlie Cunningham Reid.

Note: Due to the material characteristics, there will inevitably be scratches at the switch, which may become more noticeable with frequent use but are not visible to the naked eye when closed

Hand rolling and 'straight' cigarettes are the defacto choice for most smokers nowadays

Brands like Canadian Menthol introduce a refreshing twist, combining the classic tobacco taste with a cool menthol flavor, offering a unique smoking experience

Given that we only have two months of data, it is too early to predict a trend