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Tobacco companies consistently rank among the most profitable per-dollar-of-revenue businesses in the world, in part because the addictiveness of the product creates a captive customer base

And if they were not effective, then the tobacco companies would not have been historically so opposed to having them," Cunningham said

With the integration of cartridge-lock technology, closed-pod systems not only safeguard the quality of e-liquids but also thwart unauthorized refills

Spray a modest amount of cologne or perfume : After washing off as much of the cigarette odours as possible, spray 1-2 pumps of cologne or perfume onto your skin

Deborah Arnott, Chief Executive of Action on Smoking and Health (ASH), said: Smoking is very addictive, and it takes smokers on average 30 attempts before they succeed in stopping, so encouraging them to keep on trying is vital