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Nov 27, 2025 Philip Morris International Stock Performance and Analysis Philip Morris International stock has gained 18.3% over the past year and 30% year-to-date, outperforming the S&P 500, driven by strong smoke-free product adoption despite recent technical weakness

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This means that for every 100 people who smoke, 20 to 40 additional people who also vape could be at an increased risk of developing a smoking-related disease

It is essential that the introduction of new nicotine products does not repeat the mistakes of the past, such as those seen with youth-appealing flavored e-cigarettes, where marketing and accessibility fueled a surge in youth use

The global economic cost of smoking in 2012 was $1,436bn