The style and size of cigarette packs can influence how often people buy them and how much they smoke, making them a key tool in public health strategies
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[11] Michael LaFaive, Prohibition by price: Cigarette taxes and unintended consequences. In For Your Own Good: Taxes, Paternalism, and Fiscal Discrimination in the Twenty-First Century , edited by Adam Hoffer and Todd Nesbit (2018)
Risk beliefs were captured using an 8-item scale 2124 that asked participants to compare each study cigarette to regular cigarettes on eight statements (i.e., lower in nicotine, lower in tar, less addictive, less likely to cause cancer, has fewer chemicals, is healthier, makes smoking safer, helps people quit smoking) using a 5-point response scale (1=definitely untrue, 5=definitely true)
