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Within the EU, where most but not all of the target regional manufacturers operate, the cigarette/HnB transfer rate between 2016 and 2020 was plus-35 percent, meaning that for every 100 cigarette sales lost, HTP sales grew by 35 sticks

It is not only about how Philip Morris becoming smoke free but how we can transform the entire industry. To achieve this goal within a reasonable time, Philip Morris must work with governments, regulators, NGOs and the public at large, he added

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Sweet and tart, commonly picked for an uplifting session