25,26 This addiction leads to more problems with tobacco dependence and can hinder the success of tobacco cessation
The advertisements also reflected the same goal, with a strategy internally referred to as bold and aggressive. The ads were meant to convince consumers that Merit was a breakthrough cigarette, and thus presented information in the style of newspaper articles, featuring headlines with scientific substance and validity ads that looked important and impressive. Indeed, Merits ad campaign, reaching into the 1980s, used a journalistic, reportorial style one which an editor might use for a front page story in a major newspaper. As is the case with the majority of products on the market, brands of cigarettes were named in order to send particular messages to consumers
Atlanta, GA: US Government Printing Office
from the surgeon general warning on cigarette packs to uncanny TV commercials featuring victims of smoking
For dichotomous moderator variables, the simple slopes technique was used to calculate marginal effects at each level of the moderator (NI versus Bogot, ASSIST versus Dead Cool, and boys versus girls/PNTS)