E-cigarette companies are taking a page right out of Big Tobaccos old-school playbook: marketing their products with sex appeal, celebrity endorsements, even cartoons
These devices are designed to deliver consistent, flavourful puffs over an extended period, making them ideal for users who prioritise longevity and convenience in their vaping experience
Directly comparing the quit rates observed in a cohort of naturalistic JUUL users against quit rates observed in a trial characterized by tightly controlled participant inclusion/exclusion criteria, conditions of participation, pre-specified and homogeneous regimens of product use, and frequent contact with clinical staff, is therefore ill-advised
It's a powerful synergy between physical sensation and mental expectation that results in a genuinely more relaxed and chilled-out experience
In addition, we recently reported that the balance between NO-sensitive and NO-insensitive sGC is disrupted in the balloon-injured rat carotid artery [28]