They say theyve been fielding stories for months of people who are reluctant to seek treatment because of the ban and of patients who were removed from treatment because theyve been caught smoking, or simply arent ready to quit cigarettes
The option has inherent value if it is in the money, which means the strike price is less than the underlying assets current market price
One cigarette in the non-smoker's tray
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Study Assumption and Market Definition 2.2